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Social media
has become the revolution of our century. In reality, social media cannot be
ignored. But are social networking sites such as Facebook, Snapchat, Instagram and
YouTube a good thing or a bad thing?

Social media
gives us the opportunity to communicate with our friends and family. You can
stay in touch wherever you are at. Friends who you haven’t seen since school,
and who have moved away, will be able to know about your latest happenings just
as quickly as your neighbours. We can contact anyone around the world, at any
time, within just a few moments. Unlike calling your family across the world,
social media is free. Skyping with your friends or family in America doesn’t
cost a thing, however calling they can cost up to 1, 78 Euros per minute. We
can share the best elements of our life, through posting photos of ourselves
and our friends. Social media makes us more interwoven in each other’s lives.

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Businesses
have noticed the value of social networks in our lives, and they are using
different techniques to promote their products. Many companies use social media
for their awareness campaigns. They can use it to spread their ideas, knowledge
and information about their products. Right now Instagram and Snapchat are very
popular at advertising as a diverse age range use these apps to communicate.
YouTube is also very popular when it comes to advertising. How often has it
happened to you that you wanted to watch a video on YouTube but you first had
to watch a 2 minute video? It is practically impossible to go online and not
see any advertisements. Without even noticing it we come across tons of
advertisements every day. And through these advertisements we can find out
everything about the latest products such as new clothes (sales) and CDs, games
and mobile phones.

Social media
is a big source of information. Nowadays we can find everything, literally
everything, on the internet and social media. This is because people want to
share their knowledge and findings via social media. For example on Wikipedia,
everything you need to know can be found on this international social media
website. For students (like me) this is very convenient. They can use the
information on the internet for their own schoolwork, or just for inspiration.
For businesses this source of information is also quite useful. They can gain
more knowledge on how to improve their business, and compare themselves with
other companies using the media as secondary evidence. In this way there will
always be competition between companies and they will keep growing if they
manage to keep improving their products.

Unfortunately,
not all consequences of this technology are good ones. For example the way it
allows us to hide ourselves behind a screen and limit or even avoid social
interaction face to face. Because of social media we don’t have to put any work
in building an actual relationship. The only thing we have to do is click on a
button and you can be friends with anybody. Just think of the people on your
friend list on Facebook. How many of them do you actually speak to on a regular
basis? In addition to this, social media can also have  a very negative effect on our body image. Society
communicates messages to us on what the ‘ideal’ or ‘perfect’ body should look
like. Within the media and advertising industries images of models and
celebrities are chosen to reflect today’s body ‘ideals’.

To have
considered some advantages and disadvantages of social media, I think it is a
good thing for society. There are many good things about social media such as
the way it allows us to communicate with everyone around the world, the way it
can be used for marketing and also all the information we can

Find on it
is a great advantage. However there are also some bad things about it such as
the fact that it limits our level of human interaction. For the business world
social media is definitely a good thing, but whether it is a good or bad thing
for yourself, that depends completely on your own behaviour. If you can keep
your real life separated from your internet life and use social networking as a
small part of it everything will just be fine.

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