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The question I always get when asked
about my career aspiration is, “What does someone in public relations do?” While
explaining the job of a public relations professional is still difficult after
four years of studying communication, it has become the fastest growing and
most vital profession in communication. In a world where traditional media and
social media plays a role in influencing public opinion, public relations is
essential for the creation and maintenance of positive brand reputation. It is
the responsibility for the PR professional to build a distinctive brand image
in a strategic way that will connect with audiences, especially for clients in
the fashion industry.  In the world of
fashion, the role of the public relations professional is critical in promoting
a brand creatively to attract the press, celebrities and influencers to the

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